Trusted by leaders - proven across industries.

We help businesses create strong, high-performing organizations by aligning strategy, culture, and leadership.
With over 20 years of experience, we know how to turn challenges into growth.

We do people points - not PowerPoints

What we do

Cultural
Transformation

We refine culture to support strategy execution, eliminating limiting assumptions and strengthening key behaviors for success.

Team
Transformation

High-performance teams need clear goals, accountability, and trust. We build teams that collaborate, communicate, and deliver extraordinary results.

Individual
Transformation

Leaders grow when they understand their strengths and blind spots. We help individuals evolve—because when leaders transform, so do their teams.

Outdoor Leadership
Training

Beyond office walls, true leadership is forged. We take leaders into nature, where trust, collaboration, and shared leadership thrive.

Implementing
Strategy

A strategy is only as strong as its execution. We ensure clarity, alignment, and action—so your strategy doesn’t just sit on paper.

Due
Diligence

Great strategies fail without the right people. We assess leadership, execution, and culture—bridging the gap between investors and organizations.

From strategy to success

Who we work for

“I've had the opportunity to work with Benedicte in 2 different lead teams - in 2 very different geographical( UK & North America) and industry contexts. On both occasions, the result has been remarkable. Benedicte possesses the unusual ability to be laser sharp in her observations about individuals / team dynamics and boil it quickly down to what it will take to be a high performing team. What is behind the status quo and what change we need to go through, as individuals and team, to get us towards our desired end-state. She is refreshingly honest and has an impressive way of getting her points across through a combination of highly relevant exercises and discussions/reflections. Highly recommend for any company that that looks to accelerate their progress towards being a top performing unit.”
Ivar Vatne, CEO, Billerud
Ivar Vatne, CEO, Billerud
"I’ve worked with Benedicte Maul for almost a decade now—first as CTO, then CFO, and later as CEO. In every role, she’s been a trusted advisor for me and a catalyst for building high-performance leadership teams."
Kræn Østergaard Nielsen, CEO COOP
Kræn Østergaard Nielsen, CEO COOP
"Benedicte blends deep psychological insight with sharp business acumen. She helps create trust quickly, calls out what’s unsaid, and brings teams together in a way that drives real business impact. Her ability to adapt—whether through direct challenge or gentle support—is remarkable. She’s played a pivotal role in my personal leadership journey, and I wholeheartedly recommend her to executives who are serious about transforming their team and themselves."
Jeppe Herskind Møller, CEO, HORESTA
Jeppe Herskind Møller, CEO, HORESTA
"Benedicte has been invaluable in working with me and my team, helping us build stronger dynamics and deeper personal insight. She enabled us to understand ourselves and each other better, translating this into a clear business strategy and a way of working, for the Management Team. Her ability to create trust and provide direct, actionable feedback has driven real change. With her guidance, we have become a more aligned and effective team. I highly recommend her for leadership and team development."
Jacob Elsborg, CEO, African Coffee Roasters
Jacob Elsborg, CEO, African Coffee Roasters
"We have had very satisfactory collaborations with MAUL on our projects. MAUL has delivered valuable and impactful work with a great understanding of our goals and company. In particular, MAUL has skillfully navigated between meeting the priorities of top management and creating tangible results for employees and the project's performance. I highly recommend collaborating with MAUL."
Carsten Riis, CEO, Metroselskabet
Carsten Riis, CEO, Metroselskabet
“As an executive coach, Benedicte Maul has shown an impressive capacity to get fast and directly to discussions of key issues, while maintaining perspective to the overall objective of the coaching – and proactively drawing in issues related to future challenges. The fast focusing and persistency in approach has ensured that key considerations have found their way to become lasting incremental improvements of personal leadership capabilities.”
Peter Soelberg, VP, Novo Nordisk
Peter Soelberg, VP, Novo Nordisk
“I have worked with Maul Associates for the past 4 years, on Leadership Development, Team work and Culture Change Activity. Maul has been a key component in our business development through focusing on the performance of all our Leaders in the organisation. Maul has operated at many levels in the organization, both with the senior managers in the region through to the wider management team in each of the local business units. Benedicte has a deep understanding of why organisations function as they do, of how they can succeed through their people and has a strong capability to support the unlocking of the potential.” She’s played a pivotal role in my personal leadership journey, and I wholeheartedly recommend her to executives who are serious about transforming their team and themselves."
Ian Stokes, CEO Northern Europe, Knauf
Ian Stokes, CEO Northern Europe, Knauf
“For several years I have been working with Maul on leadership & team development as well as development of our cultural framework to support the business strategy. Through years working with Maul I have always experienced a professional and dedicated person and consultancy who naturally understands my business model, strategy and strategic challenges. Their ability to link strategy to operations and people challenges is truly unique and very impactful. Moreover, Maul’s ability to analyze and identify why execution gets lost in an organization is extremely valuable. Based on Maul understandings of my business, leadership team as well as the company’s cultural framework she is a trusted advisor.”
Mads Friis, Managing Director, McDonalds Denmark
Mads Friis, Managing Director, McDonalds Denmark
"We have experienced MAUL as an extremely professional partner, who focused on meeting the needs we have in our projects. MAUL combines a deep understanding of leadership with competent and engaged facilitation of the process, and sets high and ambitious demands on all participants. We have experienced significant impact and a great deal of insight along the way. I can only recommend others to collaborate with MAUL."
Margot Brabrand, Director of Organisation,Safety and Environment at Metroselskabet
Margot Brabrand, Director of Organisation,Safety and Environment at Metroselskabet
"I’ve worked with Benedicte Maul for almost a decade now—first as CTO, then CFO, and later as CEO. In every role, she’s been a trusted advisor for me and a catalyst for building high-performance leadership teams. Benedicte blends deep psychological insight with sharp business acumen. She helps create trust quickly, calls out what’s unsaid, and brings teams together in a way that drives real business impact. Her ability to adapt—whether through direct challenge or gentle support—is remarkable. She’s played a pivotal role in my personal leadership journey, and I wholeheartedly recommend her to executives who are serious about transforming their team and themselves."
Kræn Østergaard Nielsen, CEO COOP
Kræn Østergaard Nielsen, CEO COOP
"Benedicte blends deep psychological insight with sharp business acumen. She helps create trust quickly, calls out what’s unsaid, and brings teams together in a way that drives real business impact. Her ability to adapt—whether through direct challenge or gentle support—is remarkable. She’s played a pivotal role in my personal leadership journey, and I wholeheartedly recommend her to executives who are serious about transforming their team and themselves."
Jeppe Herskind Møller, CEO, HORESTA
Jeppe Herskind Møller, CEO, HORESTA
"Benedicte has been invaluable in working with me and my team, helping us build stronger dynamics and deeper personal insight. She enabled us to understand ourselves and each other better, translating this into a clear business strategy and a way of working, for the Management Team. Her ability to create trust and provide direct, actionable feedback has driven real change. With her guidance, we have become a more aligned and effective team. I highly recommend her for leadership and team development."
Jacob Elsborg, CEO, African Coffee Roasters
Jacob Elsborg, CEO, African Coffee Roasters
"We have had very satisfactory collaborations with MAUL on our projects. MAUL has delivered valuable and impactful work with a great understanding of our goals and company. In particular, MAUL has skillfully navigated between meeting the priorities of top management and creating tangible results for employees and the project's performance. I highly recommend collaborating with MAUL."
Carsten Riis, CEO, Metroselskabet
Carsten Riis, CEO, Metroselskabet
“As an executive coach, Benedicte Maul has shown an impressive capacity to get fast and directly to discussions of key issues, while maintaining perspective to the overall objective of the coaching – and proactively drawing in issues related to future challenges. The fast focusing and persistency in approach has ensured that key considerations have found their way to become lasting incremental improvements of personal leadership capabilities..”
Peter Soelberg, VP, Novo Nordisk
Peter Soelberg, VP, Novo Nordisk
“I have worked with Maul Associates for the past 4 years, on Leadership Development, Team work and Culture Change Activity. Maul has been a key component in our business development through focusing on the performance of all our Leaders in the organisation. Maul has operated at many levels in the organization, both with the senior managers in the region through to the wider management team in each of the local business units. Benedicte has a deep understanding of why organisations function as they do, of how they can succeed through their people and has a strong capability to support the unlocking of the potential.”
Ian Stokes, CEO Northern Europe, Knauf
Ian Stokes, CEO Northern Europe, Knauf
“For several years I have been working with Maul on leadership & team development as well as development of our cultural framework to support the business strategy. Through years working with Maul I have always experienced a professional and dedicated person and consultancy who naturally understands my business model, strategy and strategic challenges. Their ability to link strategy to operations and people challenges is truly unique and very impactful. Moreover, Maul’s ability to analyze and identify why execution gets lost in an organization is extremely valuable. Based on Maul understandings of my business, leadership team as well as the company’s cultural framework she is a trusted advisor.”
Mads Friis, Managing Director, McDonalds Denmark
Mads Friis, Managing Director, McDonalds Denmark
"We have experienced MAUL as an extremely professional partner, who focused on meeting the needs we have in our projects. MAUL combines a deep understanding of leadership with competent and engaged facilitation of the process, and sets high and ambitious demands on all participants. We have experienced significant impact and a great deal of insight along the way. I can only recommend others to collaborate with MAUL."
Margot Brabrand, Director of Organisation,Safety and Environment at Metroselskabet
Margot Brabrand, Director of Organisation,Safety and Environment at Metroselskabet

Transformation starts with a conversation – an open dialogue that challenges perspectives, uncovers potential, and sets the foundation for meaningful change in your organization.

Let's talk